Justin Reynolds

Justin is a copywriter and content strategist based in the New York City area, with a background in storytelling, editing, and content strategy. He's spent years writing for both fast-growing tech companies and healthcare publications, and he holds a degree in English from the University of Vermont. In his spare time, he likes seeing or playing live music, hiking, and traveling. You can find more of his work on LinkedIn.

Some of Justin's Work:

Careflow:

Careflow is a referral management and operations platform for skilled nursing facilities and home health agencies, centralizing admissions, census tracking, and communication in one place.

Justin has written extensively about the operational side of post-acute care, including a closer look at managing low census and what it means for a facility's bottom line.

He also covered the patient intake process from start to finish, along with a practical guide to bed management. For facilities dealing with lost referrals, he explained referral leakage and how to reduce it, and rounded up the top patient intake management software options for 2026.